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FOR IMMEDIATE RELEASE
Contact: Marcia Peters
(973) 543-0053
FineticaChild
Finetica, L.L.C.
88 East Main Street, #428
Mendham, NJ 07945
service@fineticachild.com
WHEN A T-SHIRT AND JEANS JUST WON’T DO
Wedding Frustrations Lead to Online Children’s Clothing Boutique
Mendham, NJ - April 19, 2001- In October 1999, Marcia Peters, an investment banker and mother, needed to dress her children for her cousin’s wedding. Her shopping alternatives were a
local children’s clothing boutique, with limited hours and parking, and the local mall. With little time and not looking forward to shopping while her son ran between the clothing racks, Marcia turned to the Internet.
“I was frustrated with the kids clothing sites that I found.
Every site claiming to be a fine boutique was offering play clothes or everyday apparel, but no one was offering high quality special occasion clothing for children. There are times when stretch knits and baggy pants are not appropriate.” After wasting more precious time searching online, she opted to let her children wear last season’s clothing. “They looked O.K. but did not stand out.”
Out of this frustration was born FineticaChild.com, an online children’s clothing boutique that focuses on special occasion and holiday apparel.
The site also features better everyday wear. “As I shared my story with other working parents, I saw a need that the Internet could fulfill”, says Marcia. “We are not trying to compete with the well known mass merchandisers or the online discounters, all selling the same designer clothing names.” Marcia’s strategy is to be an online version of a true fine clothing boutique. “Many busy parents do not have the opportunity to shop at better children’s clothing stores, so we provide a convenient alternative.” She selects clothing that is high quality, uniquely designed, and not mass-produced. Also she pays attention to what kids like to wear, so the styles please both parents and children. Marcia states, “ For example, our cargo pants are not baggy, and are made of an excellent quality khaki. They can be worn to Grandma’s 80th birthday party.”
In the short time since the November 2000 launch, feedback has been very positive. “Every time I speak with a customer, they tell me how impressed they are with our designer collection
and the garment quality”, says Marcia. To make the shopping experience pleasant, FineticaChild emphasizes customer service and takes special orders. “We have a large customer base looking for flower girl dresses in
a variety of sizes. We are happy to work with the bride-to-be to make her wedding day special”.
The site also emphasizes a high level of description regarding the detail of the children’s apparel.
All clothing items feature multiple pictures, including enlargements of all finer details. “Customers like to know what they are paying for. The quality of pictures should not leave much to the imagination”, states Marcia. “We target sending out all customer orders no later than the next day. Every detail is important. We want the overall customer experience to be as pleasant as possible.”
Contact: Marcia Peters
(973) 543-0053
END PRESS RELEASE
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